The 90-Day Startup Outbound Roadmap: What to Do in Each Month to Build a Pipeline From Scratch Discover the exact 90-day roadmap for startups to build a sales pipeline from scratch. Learn what to do each month to drive results and outperform competitors. startup outbound sales pipeline Startup Outbound 2178

Building a sales pipeline from scratch can be a daunting task for startups, but with a clear roadmap and strategy, you can drive results and outperform competitors. In this post, we'll outline a 90-day outbound sales roadmap for startups, covering specific activities, goals, and research depth for each month.


As a startup founder, building a sales pipeline from scratch can be a daunting task. You need to identify the right prospects, build relationships, and close deals, all while competing with established players in the market. However, with a clear roadmap and strategy, you can drive results and outperform competitors. In this post, we'll outline a 90-day outbound sales roadmap for startups, covering specific activities, goals, and research depth for each month. By following this roadmap, you'll be able to build a sales pipeline that generates consistent revenue and helps you achieve your business goals. Why does this matter? A well-planned outbound sales approach can help you reach and engage with high-quality prospects, increasing the likelihood of closing deals and driving revenue. By focusing on specific activities, goals, and research depth each month, you can create a systematic approach to building a sales pipeline that generates consistent results.

Month 1: Prospecting and Research

In the first month, your primary focus should be on prospecting and research. This involves identifying potential customers, gathering information about their businesses, and creating a list of targets to pursue.
  • Use online directories and databases to identify potential customers in your industry.
  • Perform research on each target company, gathering information about their business, products, and services.
  • Create a list of targets to pursue, making sure to prioritize those with the highest potential for conversion.
Key metrics to track:
Number of prospects identified:
Quality of research data gathered:
List of targets created and prioritized:
ProspectSonar Tip:
Use Pipeline filtering to narrow down your search and identify top prospects based on specific criteria such as company size, industry, and job title.

Month 2: Outreach and Engagement

In the second month, your primary focus should be on outreach and engagement. This involves reaching out to your targets, establishing a connection, and starting a conversation.
  • Use email or phone to reach out to your targets, starting with a personalized message and introducing yourself.
  • Follow up with a series of emails or phone calls to build a relationship and establish a connection.
  • Use social media to engage with your targets and build a rapport.
Key metrics to track:
Number of attempts made to contact each target:
Quality of engagement and response:
Number of targets that show interest and are willing to discuss further:
ProspectSonar Tip:
Use Decision Maker identification to pinpoint the decision-maker responsible for purchasing decisions at your target companies.

Month 3: Follow-up and Closure

In the third month, your primary focus should be on follow-up and closure. This involves following up with targets that have shown interest, pushing deals through the pipeline, and closing sales.
  • Use a follow-up email or phone call to re-engage targets that have shown interest.
  • Use data and research to present a strong value proposition and answer questions.
  • Use a deal-tracking system to monitor the pipeline and identify bottlenecks.
Key metrics to track:
Number of follow-up attempts made to contact each target:
Quality of data and research presented:
Number of deals closed and revenue generated:
Remember to monitor your progress and adjust your strategy as needed. The key to success in outbound sales is a willingness to adapt and iterate based on the data you gather.

Putting it all together: A 90-day roadmap for startups

By following this 90-day roadmap for startups, you can build a sales pipeline that generates consistent revenue and helps you achieve your business goals. Remember to focus on prospecting and research in the first month, outreach and engagement in the second month, and follow-up and closure in the third month. Don't forget: This roadmap is just a starting point. Be prepared to adapt and iterate based on the data you gather and the results you see. With persistence and determination, you can build a sales pipeline that drives real results for your startup.
  • Be consistent and persistent in your outreach efforts.
  • Use data and research to inform your approach and improve results.
  • Stay adaptable and willing to adjust your strategy as needed.

Key Takeaways

  • Identify potential customers and create a list of targets to pursue.
  • Research each target company and gather information about their business.
  • Reach out to targets and establish a connection using email or phone.
  • Follow up with targets that show interest and present a strong value proposition.

Create a sales pipeline that generates consistent revenue

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